SOOT’S STORY
Soot Magazine was founded by Angela Allan in 2012. Recently booted from the pages of FHM Australia – where Angela was a music and entertainment writer – due to its closure, and trying to make ends meet with writing for Rolling Stone Australia, Angela decided to launch her own magazine. With only a few years’ experience in the newspaper game and about three years writing for esteemed music publications, it was time for a new challenge.
So, what will it be about? It had to cover more than just music. She wanted it to be an online phenomenon in music, entertainment, fashion & life. She wanted it to be edgy, conscious and manic. Angela wanted it to break the rules, and shy away from convention and boredom.
So the idea for the magazine was born. But what to call it? Angela recalled an interview the founder of Spanx had with Oprah after the hosiery really took off: “Most brand names have one or two syllables, like Kodak.” And Angela wanted the “s” sound – like “sizzling” and “sexy” had. It also needed to be personal. As she sat in her office and pondered, Angela’s dog walked in. “Hey, Soot,” she said. That was it. The name literally walked in the door.
With the help of a bunch of talented souls (who worked on the premise that they’d be paid in food), Soot grew into a music, pop culture, fashion, art, literature, love and life junkie.
And our mission? You can count on us so we can count on you.
WANNA CHAT?
We love press releases and love letters. Head over to our Contact Us page here. Sorry if we don’t respond to every press release – we’re a small team and sometimes are confronted by an avalanche of emails. Maybe hit us up on Twitter and Facebook to get our attention!
WANNA CONTRIBUTE?
Email hello@sootmagazine.com with your CV or a bio, plus examples of your work (PDF, Word or JPEG files) or links to work online and areas of expertise or interest. Thanks!
WANNA ADVERTISE?
Head over to our advertising page here.
WANNA TAKE PART IN GETTING DIRTY?
If you love Soot as much as we love you, and you’d like a Soot pack, which includes glow-in-the-dark wristbands and Soot guitar picks, email us at hello@sootmagazine.com
Please share your Soot Pack with your friends, strangers, passers-by and take a pic and upload it to Twitter or our Facebook tagging us. The pic can be of you wearing or distributing your Soot Pack goodies. We need your help to spread the love so we’d love to see what wacky schemes you put your Soot goodies up to! Please allow up to three weeks for delivery.
